In the tradition of the BMW Films series, Pirelli Tires has partnered up with award-winning directors and actors to create a short film which features their product. In " The Call," Antoine Fuqua directs John Malkovich who plays the role of a priest who has been asked to perform an exorcism on a car.Naomi Campbell plays the demon that possesses the car... and get this - the only solution to the exorcism is a set of Pirelli tires.
I think this was an interesting commercial but one thing that stuck out to me was the fact that it was a commercial. At the end of the short film Pirelli's slogan, "Power means nothing without Control" flashes across the screen as a Pirelli tire appears from darkness.
I think that as companies begin to partner up with big-name directors to make these short film/commercials, advertising companies need to be separate these films from being commercials- in other words, not flash the company slogan and logo at the end of these films.
To the best of my knowledge, the BMW Film Series showcased what BMW cars could do by putting them in environments where the car could be tested and showcased. For the most part, we don't see a Pirelli tire flying down a highway or anything.
I would have preferred to see a Pirelli tire in action, as opposed to what I was given.
What do you think?
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